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Santa Monica, California – (The Hosting News) – March 5, 2009 – Search and digital marketing technology firm, Infuse Creative client, Realty Executives International, has been featured by Google in a Google TV best practices case study.

Gregory Markel, Founder and President of Infuse Creative remarked, ”In this hyper competitive marketplace, we are constantly looking at what we can do that differentiates our clients from their competitors. Creating ever higher visibility at an ever lower cost is the essence of marketing gain efficiency, and Google TV television in the home fits perfectly into our clients best practices portfolio.”
According to Markel, TV Ads was chosen for its unique assembly between television advertising, the measurable and quantifiable results found in Internet marketing, and the massive reduction in cost to reach key television markets due to the efficiency of the Google TV system. Mr. Market added, ”We’re advertising in a way that’s highly accountable, highly measurable and currently radically cost effective compared to traditional media and television equivalents. Paying less than 1/10th current traditional television cost per ad spots and CPM’s for similar show and network placement is remarkable. It’s a real testament to Google TV technology and the skill of Infuse Creative’s Google TV strategy and tuning.”
Realty Executives International is a forward thinking real estate company that provides business and marketing support for its many real estate franchises in the U.S. and around the world. Infuse Creative’s Google TV campaign strategy has contributed significantly towards Realty Executives increase in brand awareness and campaign record setting January and February 2009 site visits, even in this down economy.
Gregory Markel and Infuse Creative have provided search marketing services and technology to an extremely diverse variety of clients including; Realty Executives International, Mazda, Gibson Musical Instruments, New Line Cinema, Warner Bros, Pacificare, The BBC, Ed Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Sony, Universal Vivendi, among others.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

To learn more about the Infuse Creative Google TV case study, please visit:
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