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Best Web Hosting & Domain Name » iomart Hosting Firm Rebrands to Reinforce Market Positioning

» iomart Hosting Firm Rebrands to Reinforce Market Positioning

Thursday, December 10th, 2009

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Glasgow, United Kingdom – (The Hosting News) – May 18, 2009 – Managed hosting and data center services company, iomart hosting, has introduced a new brand identity with an eye toward reflecting the company’s focus on its hosting services portfolio.

Phil Worms, Marketing Director of iomart remarked, ”Data centres and server rooms are by design, un-environmentally friendly buildings and they will never be ‘green’. The internet is driving the world’s economy and the demand for computing power keeps rising and it’s a trend that does not show any signs of slowing. Over the past few months, we have implemented several initiatives which tangibly demonstrate our desire to sensibly address the issues that our industry faces.”

Mr. Worms added, ”For example, we are founder signatories of the EU Data Centre Code of Conduct committing us to implement the Code’s energy efficiency best practice, meet minimum procurement standards, and annually report our energy consumption. We have added a range of standard virtualised servers to our core product portfolio and we are about to roll out an online control panel, which provides every one of our hosting customers with real time access to their server’s energy and bandwidth consumption straight from the rack.”

The new branding, which was unveiled to iomart hosting customers on Monday, is the first in a series of steps which the company is undertaking in its mission to become the UK’s natural choice for managed hosting services.

iomart hosting’s new identity is intended to reinforce its commitment to integrating realistic and energy efficient stewardship into every aspect of its business, particularly its 4 UK data centres, for the benefits of its clients. The company is pro actively seeking to reduce cost at every opportunity: the cost of power, cost to the environment and cost of overall service.

Mr. Worms concluded, ”At the end of the day, iomart hosting sells peace of mind to its customers. Our customers expect high availability, resilience and guaranteed SLA’s as standard, but by hosting with us they also have the added confidence that we are actively seeking to reduce hosting operational costs, both financial and environmental, on their behalf.”

As part of the rebrand process, iomart hosting has extended its online presence through a new web site, social networking sites such as twitter and Facebook. The new brand will be launched face to face at Internet World 2009 later this month.

The iomart hosting firm holds a unique place in the hosting market in that it genuinely offers a ‘one source’ approach. By physically owning and managing its own network infrastructure, including 4 state of the art Data Centre facilities, it offers world beating levels of service to its customers. iomart hosting offers managed services, ranging from single server management through to complex managed environments. All hosting services are customised to suit a client’s exact requirements and are designed for superior performance, reliability, security, and scalability.

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