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» Web Hosting Domain Registrar, Go Daddy, Experiences Traffic Spike for Indy 500


Thursday, December 10th, 2009

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Scottsdale, Arizona – (The Hosting News) – May 25, 2009 – Go Daddy representative, Danica Patrick, recently made history at the Indianapolis 500 with her third place finish, the ‘best ever by a woman’ at the legendary Brickyard.

Web traffic spiked 163 percent during the broadcast, as compared to last year’s. Even more people logged on to GoDaddy.com immediately after the race this year, with an overwhelming 570 percent lift in Web site visits. According to the company, traffic to Go Daddy’s Web site exploded following a mere ‘tease’ to Danica’s Speeding commercial early in the pre-race broadcast.

The event featuring Ms. Patrick also drove tremendous Web traffic to GoDaddy.com – doubling last year’s campaign results. In her new cliffhanger commercial specially created for the GoDaddy.com sponsored broadcast, Danica told viewers to, ”See what happens next at GoDaddy.com” and viewers responded almost as fast as an open-wheeled race car crossing the finish line.

Bob Parsons, CEO and Founder of Go Daddy explained, ”First and foremost, congratulations to Danica on her historic performance. She made us all proud today on and off the track. It was amazing to watch the response to our new commercial…visitors jumping online so quickly to see our Internet-Only version.”

In the broadcast commercial, Danica is pulled over on a deserted highway for speeding. The storyline takes a big twist as the officer realizes who she’s stopped. The female cop then launches into an unsolicited Go Daddy Girl audition. At the end, Danica encourages viewers to log on to GoDaddy.com to see the racy conclusion.

The web hosting and domain name company surveyed people who watched the online commercial and found an overwhelming majority of both men and women thought it was funny. Overall, 92 percent of all those surveyed said they thought the Internet-Only version was ”hilarious, funny, clever.”

Ms. Patrick offered, ”A lot of people tease me about the Go Daddy ads because they push the envelope. But GoDaddy-esque ads are fun to make, fun to watch… you just never know what’s going to happen.”

Ms. Patrick has what it takes to prompt viewer response, which was Mr. Parsons’ idea from the start. The outspoken CEO has much to celebrate tonight considering his Go Daddy Girl made history on the track and helped attract new customers in droves.

Mr. Parsons added, ”Getting visitors to the site is what it’s all about – when people see what Go Daddy can do for them online, they become customers. Once they experience our 24/7 personalized customer service, they tell family and friends – who then become customers, as well.”

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 35 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

For more about Danica Patrick, plesae visit: www.GoDaddy.com/Danica.

To learn more about GoDaddy, please visit: www.GoDaddy.com.

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