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» HostingCon 2009 Features eBridge Marketing President

Thursday, December 10th, 2009

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Vancouver, B.C. – (The Hosting News) – August 12, 2009 – HostingCon 2009 recently featured a break-out presentation on the first day of the event, with Founder and President of eBridge Marketing Solutions, Hartland Ross, discussing ways that hosting companies can make their marketing more effective.
Mr. Ross explained, ”These are people who are always searching for new ideas and could benefit from more sophisticated marketing techniques specific to the hosting industry. What I’m presenting will give them an understandable, useful capsule of some critical marketing techniques that they can start using right away. These are the things we help our clients with every day.”

The presentation – Step by Step Ways to Increase your Sales and Decrease Costs – covered such key topics as:

Defining and reaching your target market
How to position yourself with respect to your target market and your competition
How to create a marketing matrix of different media to give your message maximum exposure to the right people
The importance of tracking results
Easy, inexpensive ways to build customer loyalty
Practical tips for decreasing costs and increasing sales

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